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Digitizing Your Business

Business Insurance

By Anne Valentino | December 19, 2017

We live in a digital world and yet many businesses still aren’t up to speed when it comes to digitizing their operations. Not only does this save on money time and resources but it also helps you keep pace with the competition speed up your processes and create a more synergistic office environment. In many ways it’s about making sure everyone is on the same page.

As we head into 2018 this is a great time to take stock of your current business practices and perhaps find new and exciting ways that you can digitize and make your company far more relevant in the coming year. While it may seem a bit intimidating at first here are a few tips and ideas that can make digitizing seem a bit less daunting.

Marketing. The centre of the marketing world whatever your industry is digital. Of course most businesses have a website email functions and probably a social media presence but the real boost to your marketing comes with the data you receive and your ability to utilize it effectively. To stay competitive you need to understand what data analytics is all about. How do your users engage your site? What type of behaviour do they exhibit? What are your actual and potential customers searching for? Even what time of day are they purchasing your online products for instance becomes a key factor in better understanding your marketing.

Finance. The way you handle your business’s finances can be streamlined and enhanced through the digitization process. Gone are the old-school ways of accounting. New methods include digitizing your budgeting with various apps and cloud-based tools that give you access to the numbers instantly. Even something as simple as automating your bill paying and invoicing can help cut the fat and speed up your financial operations.

Record Keeping. Most companies have piles and piles of documentation files and data randomly stored throughout the workplace. This is probably one of the most important areas in which digitization can change the life of your company. Cloud-based servers can be utilized to store essential information. Scan reference material and put it online for easy employee access. At the same time you will be significantly reducing paper waste.

Security. With the implementation of new digital practices you will need to look into yourcyber security. Protecting not only your company records and vital data but also the stored data of your clients is an absolute must in this day and age. Looking into cyber security practices will give you and your customers peace of mind.

You don’t have to implement all of these or other such digital practices at once but even little by little will help your company keep up with the times while allowing you to focus more on day-to-day operations. Digital really is the only way to go as your company seeks to expand and thrive in 2018!

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