Who We Are

A-WIN Insurance was founded in Calgary in 2001 and has grown to include branches across Western Canada. A-WIN provides exceptional insurance advice and customer experiences. We work with over 20 different insurance companies to give you the best coverage at competitive prices.

The Medicine Hat Branch joined A-WIN Insurance in 2012 with Jackie Doell, CAIB as the Branch Partner.

In February 2019, A-WIN Insurance joined the Rogers Group of Companies. Now one of the largest independent brokerages in Canada, Rogers Insurance was founded in Calgary by Peter Rogers in 1977. They offer the industry’s highest level of expertise, claims experience, and customer service. Rogers has also been named one of Alberta’s Top Employers every year since 2007.

In 2021, Jackie stepped away from her management role and the branch was purchased by Schwartz Reliance Insurance and remains part of the A-WIN Insurance branch network. Our Medicine Hat remains a strong, local independent insurance brokerage focused on the needs of its clients.

Medicine Hat Teepee at Sunset

Core Values


We value integrity because we want to help our customers. Providing honest and accurate information and guidance is key to forming positive, long-lasting customer relationships. We want to help our customers protect their assets and manage their risks.


Knowledge helps make informed decisions. This means that our customers will get coverage that is best suited for their unique situation and are comfortable approaching our brokers for answers to their questions. That’s why we are continually developing our educational programs, updating our skills, sharing our expertise


As insurance brokers, we need to listen to our clients and understand their situation. This helps us find the coverage that best fits our customer’s needs and budget. We also value empathy because many times we need to be there for our clients during tough times when a claim needs to be submitted.

Our Team

Ken Holst

Branch Partner

(403) 487-5132

Jackie Doell

Commercial Lines Broker

(403) 487-5132

Tammy Moroz

Personal Lines Broker

(403) 487-5132

Tibor Omercic


(403) 487-5132

Laureen Pare

Insurance Broker

(403) 487-5132

Professional Memberships

Insurance Brokers Association of Alberta

Insurance Brokers Association of BC

Insurance Brokers Association of Saskatchewan

Insurance Brokers Association of Canada

Insurers We Represent

Max Insurance
Pembridge Insurance
Mutual Fire Insurance
Portage Mutual Insurance
Northbridge Insurance

What Our Customers Say

Great people attention to detail personal service can I ask for more.

Robert Albert

Medicine Hat, Alberta

Always friendly and very knowledgable.

JoDana Tokamp

Medicine Hat, Alberta

Rogers Insurance and CapriCMW merge to become Acera Insurance.

A-WIN Insurance is part of the Rogers Insurance Group.

Click to learn more about how this merger will impact A-WIN Insurance. Our branches will remain independently owned and operated.